In generating a communication strategy for The Oncofertility Consortium, we used threegeneral guiding principles; presented here as tactics that may have value in other areasof our field. First, technology implementation and delivery is a collaboration betweenpeople, ideas, the message and infrastructure. Secondly, methods and tactics shouldmatch the need. Third, creation of a robust, interdisciplinary intellectual environmentdepends upon establishment of a common language between scientists, clinicians,scholars, patients and practitioners. While the needs and expectations of the medicalenterprise (patient and provider), research enterprise and community-facing activitiesvary greatly, the tactics and methods below were integrated into a seamless product thatprovides value to the field. Investments of intellectual time and tangible dollars in thiskind of work is paramount to increasing the pace, quality and reach of the work. If we,as a field, limit our research to publications in Biology of Reproduction, we will only reacha limited audience. If we wish to ensure translations of our work and ideas to the clinicalsetting, and if we wish to engage the public in the work that is supported by taxpayerdollars, new tactics are required. The following is a short description of the ways inwhich these concepts were put into practice in the development of the OncofertilityConsortium and the National Physicians Cooperative (NPC), the scientists and thepractitioners providing fertility options to young cancer patients, respectively. Thepurpose of this editorial is to provide food for thought on how other reproductive scienceendeavors can be catalyzed by integrating technology into their work.